Selling on marketplaces in Thailand in 2026, a typical shop pays around 19–20% in total on Shopee and Lazada, and around 22% on TikTok Shop (including the Commerce Growth Fee), before joining any add-on programme. All figures in this article include VAT, were checked on 7 Oct 2026, and use general-category rates.
Key takeaways
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- Selling at 500 baht: Shopee pays out 402.63 · Lazada 403.70 · TikTok Shop 389.23 baht (default rates)
- All platforms charge the same 3.21% payment/transaction fee; the difference is in commission and add-on programmes
- Joining PRIME (Shopee) or Premium (Lazada) adds another 8.56% · TikTok doesn't charge the Growth Fee if the shop ships its own orders
- Price with the formula (cost + profit + per-order fee) ÷ (1 − fee %) — don't just add a % on top of cost
- Selling well doesn't mean profit: cost 180, sold at 299 + PRIME + free shipping, 1,000 units sold = a loss of 8,252 baht
- Rates change often — calculate for your shop's category with our marketplace fee calculator
What fees does each platform charge?
All three platforms have a similar structure: a commission (by product category) + a payment fee, and some also have a per-order fee and add-on programme fees that the shop chooses to join.
| Item (incl. VAT) | Shopee | Lazada | TikTok Shop |
|---|---|---|---|
| Commission, general category | 16.05% | 16.05% | 10.70% (example, varies by category) |
| Commission, fashion | 17.12% | 17.12% | By subcategory |
| Commission, mobile/tablet | 7.49% | 6.96% | By subcategory |
| Payment / transaction fee | 3.21% | 3.21% | 3.21% |
| Per-order fee | 1.07 baht | — | 1.07 baht |
| Add-on programme | PRIME 8.56% | Premium 8.56% | Growth Fee 8.03% (capped at 199 baht/item) |
| Low-sales shops | Commission cut by 0.5–1.5% | — | Growth Fee 7.49% |
| Total, no add-on programme | 19.26% + 1.07 baht | 19.26% | 13.91% + 1.07 baht (self-shipped) |
| Total, with add-on programme | 27.82% + 1.07 baht (PRIME) | 27.82% (Premium) | 21.94% + 1.07 baht (Growth Fee) |
The total rows use general-category commission · the payment fee is calculated on what the buyer pays including shipping. With free shipping (the buyer pays no shipping), the total percentage equals the figure in the table.
What does Shopee deduct?
- Selling fee — calculated on the price after shop discounts: lifestyle/FMCG 16.05% · fashion 17.12% · most electronics 15.52% · mobile/tablet 7.49% · Shopee Mall general 19.26%
- Transaction fee — 3.21% (3% + VAT), calculated on what the buyer pays including shipping
- Infrastructure fee — 1.07 baht (1 baht + VAT) per order
- PRIME Seller (formerly the Free Shipping/Xtra discount programmes) — 8.56% if the shop joins
- Shops with sales of no more than 10,000 baht in the previous 30 days get a 0.5–1.5% reduction on the selling fee
What does Lazada deduct?
- Marketplace fee (MSF) — FMCG/home 16.05% · fashion 17.12% · mobile/tablet 6.96% · LazMall up to 18.73%
- Payment fee — 3.21%, calculated on the net price including shipping
- Premium Package (includes free shipping benefits) — 8.56% if the shop joins
Note: the Lazada rates in this article come from a secondary source (Aug 2026) because the official announcement page could not be opened. Double-check them in Seller Center before setting prices.
What does TikTok Shop deduct?
- Commission — varies by subcategory. The example on the official page is 10.70%; check your category's rate in Seller Center
- Order fee — 3.21%, calculated on what the buyer pays including shipping (effective 21 Mar 2026)
- Commerce Growth Fee — 8.03% (electronics 6.96%), capped at 199 baht per item. Not charged if the shop ships its own orders (Shipped by Seller), and new shops are exempt for the first 30 days
- Shops with 30-day sales under 10,000 baht pay a lower Growth Fee (7.49% outside electronics · 6.42% for electronics)
- Pre-order service fee — 2.14%, for pre-order products only · Infrastructure fee 1.07 baht per order
Side by side: what you get from a 100 / 500 / 1,000 baht sale
Assuming a general-category product, no shop discount, free shipping (the buyer pays no shipping) and no add-on programme — except TikTok, where the Commerce Growth Fee is included by default.
| Selling price | Shopee payout | Lazada payout | TikTok Shop payout |
|---|---|---|---|
| 100 baht | 79.67 (20.3% deducted) | 80.74 (19.3% deducted) | 76.99 (23.0% deducted) |
| 500 baht | 402.63 (19.5% deducted) | 403.70 (19.3% deducted) | 389.23 (22.2% deducted) |
| 1,000 baht | 806.33 (19.4% deducted) | 807.40 (19.3% deducted) | 779.53 (22.0% deducted) |
Notice that on low-priced items the actual percentage deducted is higher, because the 1.07 baht per-order fee is a fixed amount.
How much do add-on programmes change the numbers?
| Selling at 500 baht | Fees | Payout |
|---|---|---|
| Shopee (no programme) | 97.37 (19.5%) | 402.63 |
| Shopee + PRIME | 140.17 (28.0%) | 359.83 |
| Lazada (no programme) | 96.30 (19.3%) | 403.70 |
| Lazada + Premium | 139.10 (27.8%) | 360.90 |
| TikTok Shop (with Growth Fee) | 110.77 (22.2%) | 389.23 |
| TikTok Shop, self-shipped | 70.62 (14.1%) | 429.38 |
Higher-priced items on TikTok Shop: selling at 3,000 baht, the Growth Fee hits the 199 baht cap instead of being 240.90 baht.
Add-on programmes help with visibility and free shipping, but they eat into profit almost as much as a second commission. Work out clearly whether the extra sales are worth what you pay.
How to set prices that still leave a profit
Fees are calculated on the selling price, not on cost. Adding 20% on top of cost and hoping it covers the fees will always leave you with less profit than you expected. Use this formula instead:
Minimum selling price ≈ (cost + desired profit + per-order fee) ÷ (1 − total fee %)
Example: cost 250 baht and you want 100 baht profit per item — you need to sell for at least 435 baht on Shopee · 434 baht on Lazada · 450 baht on TikTok Shop (default rates, excluding shipping paid by the shop).
A hypothetical case: selling 1,000 units a month, but losing money
A T-shirt shop has a cost of 180 baht per shirt and sets the price at 299 baht (a 66% markup — sounds like a lot). It offers free shipping, paying 35 baht shipping itself plus 8 baht for packing, and joins PRIME Seller on Shopee to boost sales. This month it sells 1,000 shirts, for sales of 299,000 baht.
- Total fees (selling fee + transaction + PRIME + per-order fee) = 84.25 baht, or 28.2% of the price
- Payout from Shopee per shirt = 214.75 baht
- Minus cost 180, shipping 35, packing 8 → profit per shirt −8.25 baht
- × 1,000 shirts = a loss of 8,252 baht a month, even though sales look great
The problem isn't that the shirts don't sell — it's that the price never accounted for fees, shipping and packing in the first place. The more it sells, the more it loses. See how much a small change makes a difference:
| Option (1,000 units/month) | Profit per unit | Profit per month |
|---|---|---|
| Sell at 299 + PRIME (original) | −8.25 | −8,252 |
| Sell at 299 without PRIME | 17.34 | 17,343 |
| Sell at 349 + PRIME | 27.84 | 27,838 |
| Sell at 349 without PRIME | 57.71 | 57,713 |
Free tool, no sign-up
Marketplace Fee Calculator 2026
Hypothetical figures, calculated using general-category rates as of 7 Oct 2026. Before joining a programme or running a free-shipping promotion, always try your shop's numbers in the marketplace fee calculator first.
Use the free toolCosts shops often forget
- Shipping paid by the shop — free-shipping promotions the shop pays for are a cost on every order
- Shop discounts and vouchers — they lower the actual selling price. Even though commission is calculated on the price after discount, your profit per item drops too
- Packing — boxes, tape, bubble wrap, shipping labels
- In-platform advertising — if you run ads, divide the cost per order as well
- Returns and refunds — build a percentage into the price
Calculate it for your own shop
Free tool, no sign-up
Marketplace Fee Calculator 2026
Use the Shopee, Lazada and TikTok Shop fee calculator 2026: enter the price, discount, shipping and cost, and you'll instantly see how much is deducted, how much you receive and your real profit. It compares all three platforms on one screen, lets you adjust rates for your shop's category, and toggle add-on programmes on and off.
Use the free toolSelling on several platforms at once? AooCommerce's order management brings Shopee, Lazada and TikTok Shop orders into one place, with the actual payout after fees for every order.
Sources
- Shopee: fee policy — updated 3 Jul 2026 · category rates effective 4 Aug 2026
- Shopee: PRIME Seller — effective 3 Mar 2026
- TikTok Shop: commission · order fee · Commerce Growth Fee
- Lazada: secondary source (FlowAccount, Aug 2026) — check with Lazada Seller Center
Frequently asked questions
What percentage does Shopee Thailand deduct?+
A typical shop in the lifestyle or FMCG category pays about 19–20% of the selling price (16.05% selling fee, 3.21% transaction fee and 1.07 baht per order). Joining PRIME Seller adds another 8.56%. Figures include VAT, as of Oct 2026.
What percentage does Lazada Thailand deduct?+
About 19.3% for FMCG or household goods (16.05% marketplace fee and 3.21% payment fee). Joining the Premium Package adds another 8.56%. Check the latest rates in Lazada Seller Center.
What percentage does TikTok Shop Thailand deduct?+
It depends on the subcategory. An example commission of 10.70% plus the 3.21% order fee and the 8.03% Commerce Growth Fee (capped at 199 baht per item) comes to about 22% in total. If the shop ships its own orders there's no Growth Fee, bringing it down to about 14%.
Which has the lowest fees: Shopee, Lazada or TikTok Shop?+
At default general-category rates, Shopee and Lazada are close at about 19–20%, while TikTok Shop is about 22% including the Growth Fee — but lowest at about 14% if the shop ships its own orders. It depends on the product category and the programmes you join.
Are fees calculated on the price before or after discounts?+
Commission is calculated on the price after shop discounts, while the payment or transaction fee is calculated on what the buyer actually pays, including shipping.
What is TikTok Shop's Commerce Growth Fee?+
An additional TikTok Shop service fee of 8.03% (6.96% for electronics), capped at 199 baht per item. It isn't charged to shops that ship their own orders, and new shops are exempt for the first 30 days.
How do I set a selling price that's still profitable after fees?+
Use the formula (cost + desired profit + per-order fee) ÷ (1 − total fee percentage). For example, with a cost of 250 and a desired profit of 100, on Shopee you need to sell for at least about 435 baht.
Why am I selling well but losing money?+
Usually because prices were set without accounting for fees, shipping paid by the shop and packing. For example, cost 180, sold at 299 on Shopee with PRIME and free shipping loses about 8 baht per item — the more you sell, the more you lose. Fix it by adjusting the price or choosing add-on programmes that pay off.
Is there a free fee calculator?+
Yes. AooCommerce's Shopee, Lazada and TikTok Shop fee calculator 2026 is free to use with no sign-up at aoocommerce.com/tools/marketplace-fee.
Let the system run the back office. You go relax.
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